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PPC MANAGEMENT

PPC that compounds across channels , not chases each in isolation.

Single-channel PPC is fragile — one algorithm change and CACs double. Dezvo runs PPC across Google, Meta, LinkedIn, and YouTube as one connected funnel — with proper attribution, audience exchange, and creative reuse. Cheaper CAC, more resilient growth.

See Our Work
Platforms we run
  • Google Ads (Search + PMax)
  • Meta Ads (FB + IG)
  • LinkedIn Ads (B2B)
  • YouTube Ads
  • Microsoft Ads (Bing)
PPC SERVICES

Multi-channel paid acquisition.

Strategy + audit

Audit existing ad accounts, identify waste (typical: 30-50% of spend on losing campaigns). Build channel-by-channel strategy aligned to business goals.

Cross-channel setup

Set up tracking, audience syncing, creative templates. Same retargeting audiences usable across Meta and Google. Same UTM conventions everywhere.

Weekly optimisation

Daily monitoring, weekly optimisation cycles. Kill losers, scale winners, test new creative. ROAS + CAC dashboards reviewed weekly with you.

Attribution + reporting

Multi-touch attribution (not last-click). Server-side conversion tracking. Monthly business reviews with cohort-level data, not just channel-level.

FAQ

Common questions, answered.

If your question isn't here, message us — usually same-day reply.

Minimum $5,000/month combined across channels for meaningful PPC programme. $20,000-50,000/month at growth-stage scale. Higher in regulated / competitive verticals (fintech, healthcare, legal).

LinkedIn Ads (job-title targeting) + Google Search (high-intent keywords) + retargeting on Meta. YouTube for awareness. We test LinkedIn cold outreach as ad supplement.

Meta Ads (reels + statics) is usually 50-60% of D2C spend. Google PMax + Search for high-intent. YouTube for top-of-funnel. Influencer paid amplification via Meta.

CAC by channel, blended CAC, LTV:CAC ratio, ROAS, MER (marketing efficiency ratio — total revenue / total marketing spend). Monthly business reviews with these as headline metrics.
RELATED SERVICES

Bundle the services that work together.

Google Ads

Google-specific deep work.

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Meta Ads

Meta-specific deep work.

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LinkedIn Marketing

Organic + paid LinkedIn for B2B.

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Currently accepting projects

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